We speak to Folksy’s Content Editor Camilla Westergaard about all things Valentine’s Day related!
Homemaker hears from Camilla Westergaard
“Remember those heady days of checking your school locker on the 14th of February to see how many cards had arrived? Valentine’s Day as a grown-up isn’t the same as a 16-year-old – it’s tricky to get back that feeling of hope once disillusionment has set in. That might be why we’re seeing a new breed of Valentine products that offer an alternative to the romance and hearts. The days of extravagant declarations of love are gone and in their place, we have lukewarm memos. Valentine’s 2017 is all about the reluctant romantic.”
“It’s not just for coupled-up twosomes or relationship-seekers anymore either. There are now Valentine cards for singletons, for best friends, for zombies, cards from your dog or your child… loads of ways for anyone who has ever known Valentine’s Day as ‘The Most Miserable Day of the Year’ to feel better about themselves. You can even follow Parks and Recreation’s lead, get all your gal pals together and throw a Galentine’s Day party to celebrate how brilliant it is to be a girl.”
“Someone more cynical than me might imagine a corporate beast behind the scenes gleefully rubbing his hands at all the new ways to squeeze even more money from a made-up day that’s already worth around £500 million (and that’s just on jewellery, cards and gifts - add in restaurants and holidays and that beast doubles his cash). But I’m all for it – I’ll take half-hearted sentiment over schmaltz any day. If you want to embrace this trend for platonic or playful Valentines, a bit of beautiful calligraphy combined with a tongue-in-cheek message is a nice way to subvert the traditional Valentine’s Day cliché (Wit and Whistle does this brilliantly).
Think about ditching the standard rose red and going for shades of pastels or even bold blocks of colour, and try metallics or monochrome if you’re looking for something more modern or man-friendly. Talking about the boys, girls have got Galentine’s but there doesn’t seem to be much for men who want to show love for their male friends. Maybe that’s a niche just crying out to be filled. Brolentine’s, anyone?”
- Camilla Westergaard, Folksy Content Editor